Short answer: yes
However: It doesn’t have to be time consuming and you don’t need to write every day (or even every week).
Blogging is essential for 3 main reasons. The first is that it keeps your website fresh – search engines like fresh.
The second is that it lets your website visitors know you are alive. There are millions of out dated websites – having signs of life on your site lets people know you are available. It encourages visitors to engage.
The third is that it focuses you. By taking a few minutes to write a short note to your website users, it makes you stop and consider what they care about. It also helps you to focus on the website in general – is it helpful and relevant or does it need a bit of attention?
Blogging on your organization’s site is a spark – for search engines, visitors, and also internally.
Also, blog posts can open doors for people to find you through search engines. Write about things your customers care about, and they might just find you and ask for your help.
When in doubt – start small
I encourage newbies to start with a goal of one 5-7 sentence update per month. Something as simple as “The golf outing event was a wonderful success last week. Donors raised over $2000 for charity. Be sure to sign up for our next event in October!”
But Drew, can three measly sentences pass as a blog post? Yes. Don’t be intimidated.
There are no rules for what a blog has to look like. A consistently updated blog, regardless of content, is 1000 times better than no blog. Remember, it’s a spark first. (I’m not saying content is irrelevant, but any post is better than no post).
Blogs can grow in depth, value, and complexity without limit – but don’t be afraid of starting basic and exploring from there.
The takeaway: A small, basic, blog requires little effort but pays off big by providing a spark. Start small if you prefer, but do start.