Archive for the ‘Business’ Category

Crossroads - where to startThe thought of starting a website project can be daunting. Many organizations know their website could use some help, but where does one even begin?

Good news! Your new website project…

…doesn’t have to be confusing.
…doesn’t have to stress you out.
…doesn’t have to be expensive.

Creating great websites is only half of what I do here at Web Logic Now. The most important half involves crafting a smooth and pleasant process for you.

I understand that not everyone is a big nerd like me, so I avoid using overly-technical terms. I’ll walk you through each step with simple, clear language – making it a breeze for us to create a plan for your website.

You may not need a complete website redesign – maybe you just need us to breathe life into a site that is outdated. Whatever your situation, it’s worth your time to let us do a free consultation, don’t you think? You’ll be surprised how easy we make it.

Drew

Drew Skwarcan
President, Web Logic Now 
Tel: 317.340.9715 
Email: drew@weblogicnow.com

Do you sell a product or service on the web?

This is the simplest, most effective, absolute best rule for turning your website visitors into customers.

The single most powerful rule for turning website visitors into customers sounds absurd at first.  It goes like this:

Are you trying to sell to first time visitors? Don’t. Instead, capture their interest.

Asking first-time visitors to buy makes them feel flustered. It forces them to make a hard decision (whether or not to part with their hard-earned money!). It makes them feel uneasy and rushed – and they’ll look straight for the back button.

Instead ask them to make a soft decision. Say, “This is the value of what I offer. Are you interested?”  Then ask for their name and email address. Do not ask for their postal address, cell phone, and favorite color. Keep it simple, easy, and nonthreatening. Read More

Short answer: yes

However: It doesn’t have to be time consuming and you don’t need to write every day (or even every week).

Blogging is essential for 3 main reasons. The first is that it keeps your website fresh – search engines like fresh.

The second is that it lets your website visitors know you are alive. There are millions of out dated websites – having signs of life on your site lets people know you are available. It encourages visitors to engage.

The third is that it focuses you. By taking a few minutes to write a short note to your website users, it makes you stop and consider what they care about. It also helps you to focus on the website in general – is it helpful and relevant or does it need a bit of attention? Read More

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